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How Harjit Singh Rai is changing face of trailers and promoting a culture of safe travel & adventure

HALF an hour from Chandigarh, the roads lazily meander into the small hamlet of Nandiali close to Fatehgarh Sahib, blissfully swaying in a canopy of greenunder a sky of blue. For Harjit Singh Rai, that is ‘janambhoomi’ and ‘karambhoomi’, house the place he grew up, and returned with a dream to do one thing for his nation.

After reaching success abroad, Rai touched base in India in 2016 and arrange his personal trailer firm. Today, Bullston Group of Industries is an trade chief in world-class horse trailers and floats, multi utility trailers and tenting trailers.

The Trailblazer: “I was about 25 when I left home for Italy in 2000,” Rai weaves a gripping story, one which led him to a farm in Verona, in Italy, the place he fell in love with horses. Farming is in Rai’s blood, and dealing with animals got here naturally to him. Back within the day migrating to Italy was cheaper, however difficult. Language barrier, discrimination and unforgiving working hours didn’t deter Rai. Determined to succeed, he picked Italian, labored double shifts, practiced for months, earned his using licenses and acquired into it professionally. “Italians believe you are not a good rider until you fall a hundred times. My forte has been show jumping, and that’s made me fearless.” He continued to compete as a present jumper until 2010, in arenas dominated by Europeans. “Equestrian sport is an elite sport run by wealthy white Europeans with million dollar horses. I was one of the few Indian participants, and I remember a friend lending me a million dollar horse for a competition,” says Rai, who dabbled in a number of companies, and moved to the USA along with his household.

Once in India, he would frequent the Pushkar horse commerce present. “The treatment of horses, how recklessly they were being herded and transported in open trucks, exposing them to grave injury was disturbing.” Raireached out to a German firm for distribution of horse trailers in India, however they refused to see any potential right here. It solely fuelled Rai to create his personal model. “I know horses. I decided to use my knowledge, resources to manufacture horse trailers that have Italian design, German precision and American style,” says a self taught Rai, who can be a welder! Braving setbacks, he innovated, saved collaborating in horse exhibits, and creating consciousness on the protected transportation of horses. He went on to design and manufacture canine trailers, utility trailers, motorbike trailers. Amidst the huge tankers, helicopters and Boeings, Bullston exhibited at America’s prestigious AUSA (Association of the United States Army) defence truthful in 2019, and is now exporting to Canada, New Zealand, and Australia.

The First Mover: Rai’s entrepreneurial spirit has fuelled him to innovate, evolve and develop, and his subsequent mission was conceived throughout Covid-19. “Covid has changed the way we live, travel and experience adventure. People want to holiday, but in a safe, sanitized way. Single women travellers are looking for safe options, millennials want personalized holidays, removed from the disconnected enclosure of a hotel room, families/friends want to explore new destinations. Experiential living and immersive experience is the new adventure.”

Being the primary mover, Rai disrupted the market but once more with a ‘genuine made in India from scratch’ journey measurement bumper pull tenting trailers that may be hooked on to any crossover car. From a classy kitchenette, bathe, queen measurement mattress and bunker mattress, 3-day battery again up, water storage and charging factors, to photo voltaic panels, roof prime tent choice, a stable metal physique with interlocking and picket end amongst different options, the tenting trailers are underneath 700kilos and appropriate for all terrain. “Camping trailers were a post retirement plan, but now, with work from home, the desire to be closer to nature and experience the great outdoors, and state governments like Maharashtra, Gujarat, Himachal setting up proper camping sites, people are investing in these,” says Rai, who has shoppers primarily based out of Maharashtra, Gujarat, Punjab and North East. With these trailers, he’s additionally selling a tradition of protected journey for “tents are vulnerable to attacks of any kind.”

Being the primary mover, Rai (above) disrupted the market with ‘genuine made in India from scratch’ bumper pull tenting trailers that may be hooked on to any crossover car

A Challenging Ride: The street to success is marked with roadblocks, and Rai’s had his share. “I displayed my trailers everywhere, from 2016 to 2018, and hardly got a response because the biggest challenge is awareness, education on safety, on quality. Covid set us back too,” says Rai, who now exports to Canada, New Zealand, USA and shortly, Australia. Another ongoing problem is organising service community throughout India. “We make sure there is 24 hour service.”

“One has to give their business time, patience and practice,” advises Rai, who nonetheless goes for lengthy rides, and stays near nature to rejuvenate.

Road Map: Rai plans to revive {a magazine} he used to run very long time again referred to as Horseblaze. In pipeline are tasks plan he’s actively engaged on – to open mini decathlons of inexpensive vary of utmost journey tools and equipment, and roll out luxe motorhomes, recreation automobiles and caravans.

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